Once upon a time, there were two aspects of website design that were desired by business site owners above all else:
- a .com domain name
- a website that functioned well and looked great on a monitor or laptop screen
.com has long been considered the industry standard, and is what people expect to see in a business web address. It looks official and authoritative in a way that .net or .org could never compete with. While regional variations such as .co.uk, .ca or .com.au made sense for non-USA businesses too, .com has always been considered the holy grail for USA companies.
Until relatively recently too, the vast majority of visitors would have been … Read the rest
We all know the rise and rise of e-commerce has changed the way we shop. People can now use their tablet to buy aspirin, book cinema tickets through their TV set, or order running shoes and low fat yoghurt without leaving their sofa.
If e-commerce has changed the way we buy, it has also changed the way we sell. Amazon is the behemoth, but e-commerce isn’t confined to established retailers.
Technically, anyone can do it.
Due to the relative ease in getting started, more and more ordinary people are exploring the possibility of establishing their own e-commerce site. There are, however, a few important issues to consider when setting up your first store.
Considering the following before contacting your designer … Read the rest
I’m going to open this post with a series of simple questions.
On what device are you reading this, right now?
If you’re reading it on a mobile device like a tablet or a smartphone, has the website changed to fit the screen? Of course, I know that it has. It’s a responsive website, which means it automatically adjusts its layout to suit whatever screen it is being displayed on.
Now, think about your own website. How old is it? More importantly, in its current state, does it predate tablets and smartphones? If it does, then it may not be responsive. It may be time for a refurbishment.
As the number of people … Read the rest
Halfslide Design recently partnered with Chris Magdelain at MagDesign to build a new wordpress site for PageMill Marketing. PageMill Marketing is a marketing services and data analytics firm that specializes in helping B2B companies grow their market share. MagDesign completed the design of the site and passed it off to Halfslide Design for implementation. The site uses a custom wordpress theme that is responsive to mobile and tablet layouts. It also includes custom functionality to allow the client to fully control all aspects of the site.
True North Outlet is a relatively new deal of the day website that specializes in selling lacrosse equipment and clothing at discount prices viagra tarif france. The owners of True North approached us about doing a site due to our long history of producing full-featured deal of the day websites for clients in a broad range of industries.
The site involves most of your standard daily deal functionality such as the ability to create and update products and schedule them to run as daily deals. When a visitor wishes to complete their checkout, they have the option to use Paypal to complete their purchase or submit their credit card directly to True North’s credit card merchant gateway. Customers also … Read the rest
Toyflow.com is a new Canadian-based deal of the day site that sells toys and other children’s products to customers in the United States and Canada. The daily deal site has now been through two phases of development and has been in production selling products for the last month. The site was designed with some very unique features in addition to the typical features you would see on a deal of the day site.
- Since the deal of the day site sells its products to customers in the United States and Canada, there were some customizations that needed to happen to accomodate the diverse customer base.
- The site is fully internationalized when it comes to language and can be configured to
iChooseGolf is an exciting new fantasy golf site that seeks to provides a unique fantasy team experience to its users. The basic idea behind iChooseGolf is that a user can create a fantasy golf league, invite his or her friends to join that league by creating their own teams, and then compete against them in weekly matchups. Each team in the league can build a list of PGA golfers through a draft, trades, or free-agent signings. The team then receives a score based on how that team’s players perform in the weekly PGA tournaments. A team is matched up with another team from their league once a week and the winner is the team with the highest score. … Read the rest
Countshop.com is an online retailer of fine watches with an international client base. The owners of Countshop contacted us at Halfslide Design about creating a daily deal store to complement their current e-commerce website. Halfslide recently completed the work on the site and is happy to announce a successful launch.
The site is built with a goal of being easily reproduced in the various languages of the countries that Countshop seeks to market to. Halfslide Design built the site fully internationalized so that it is easy for the client to swap out language files for customers in Sweden, Japan, Brazil, etc… The site also features:
- Configurable currencies to allow each site to sell products in the native currency of its
Before I get started, I want to point out that much of my thoughts in this post are based on a recent post by Derek Powazek on the evils of SEO. (Major props to him for fitting in the term “Faustian”!) He makes some excellent points in his post and I highly recommend you go read it when you get a chance.
The point of this post is to discuss some of the things that I tell my clients in the course of designing their website. Inevitably, as any project moves towards a go-live, the client wants to talk about Search Engine Optimization or SEO. This is natural, as any one who has spent their hard-earned money on a … Read the rest
I often get requests for proposals from prospective clients regarding e-commerce or deal of the day sites. Many times these clients know that they want to create an online store but they haven’t really thought about the various requirements that they’ll have regarding how their site will be built. By sitting down and thinking through the various requirements or options they will need for their website, they can save themselves an immense amount of time and money when working with a designer. Below are just a few of the items for an e-commerce website that I generally work through with clients.
- Payment – How will the site accept payment? There are a variety of options: Paypal, Google Checkout, or Credit