Recently, several clients have reached out to me for guidance on how to increase traffic to their websites. Many of these clients have sites that are rich in media such as video or image collateral but they have not made much use of their text content. In other words, their sites look great, but the lack of text is punishing them when it comes to search engine optimization. One of the ways that we’ve found that will increase the search engine optimization is to incorporate a blog.
Blogs, when continuously updated, create a way for the client to create content that is relevant to their subject area and creates new search engine entry points to their site. For example, one … Read the rest
An article in the Austin Business Journal today, Daily Deals for Austin Moms website in the works, talks about a new daily deal e-commerce website opening here in Austin. This article demonstrates what I’ve been telling my clients for years, daily deal sites are a great way to reach out to a broad customer base and keep them coming back. These types of sites continue to pop up on the web selling anything from baby products to custom jewelry.
The new trend seems to be targeting sites for geographic locations such as cities or social networks. Sites such as Groupon sell coupons from retailers in cities such as Austin, Denver, Atlanta, and Baltimore. While the audience is constricted more … Read the rest
We had an issue this weekend with one of our high utilization servers at GoDaddy dropping dead. We’ve still not been completely briefed on what happened, but the end result was that our server was dead and we had to rebuild it from scratch. I learned a lot about what to expect from Godaddy’s disaster recovery process in the meantime and thought I’d share my experience.
The first thing that stuck out to me was that there was no notification that the server was dead. My partner actually discovered that there was a problem when she couldn’t access one of the sites on that server. She immediately called GoDaddy who then informed us that the server was dead. Maybe I … Read the rest
We recently ran into a situation where one of our users was receiving a large amount of spam to their forwarded email account. Our setup is a dedicated server running Simple Control Panel at Godaddy. We handle email for a few clients and this one in particular was receiving 100’s of spam emails every hour. Pretty much as soon as we set up this client, we started hitting our 1,000 SMTP Relay limit which prevented us from sending any further emails for any other client on the server.
There is a simple fix to this that I had a difficult time finding so I decided to create a post on this for anyone else who might run into this issue.… Read the rest
Before I get started, I want to point out that much of my thoughts in this post are based on a recent post by Derek Powazek on the evils of SEO. (Major props to him for fitting in the term “Faustian”!) He makes some excellent points in his post and I highly recommend you go read it when you get a chance.
The point of this post is to discuss some of the things that I tell my clients in the course of designing their website. Inevitably, as any project moves towards a go-live, the client wants to talk about Search Engine Optimization or SEO. This is natural, as any one who has spent their hard-earned money on a … Read the rest
I recently got a request from a client of mine to setup two different wordpress blogs for her company and then display the posts from both blogs in a single list on the home page of her web site. I wasn’t able to find much documentation of people doing this type of thing through various searches, so I figured I’d post an entry on it when I finished. As a disclaimer, I’m sure that this can be done more efficiently or in less code. If you have a better way to do it, please leave me a comment. I’m always open to learning new techniques.… Read the rest