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<channel>
	<title>Halfslide Design</title>
	<link>http://www.halfslide.com/blog</link>
	<description>...because Wholeslide would have just sounded silly</description>
	<pubDate>Tue, 21 Oct 2008 17:16:44 +0000</pubDate>
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		<title>Client Profile: Joy Pruitt Photography</title>
		<link>http://www.halfslide.com/blog/2008/10/21/client-profile-joy-pruitt-photography/</link>
		<comments>http://www.halfslide.com/blog/2008/10/21/client-profile-joy-pruitt-photography/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 17:16:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/2008/10/21/client-profile-joy-pruitt-photography/</guid>
		<description><![CDATA[
Joy Pruitt Photography is an independently-owned business run by photographer, Joy Pruitt.  Joy is located in South East Texas and specializes in doing family and event portraits.  Joy came to Halfslide Design to have her site created.
Joy&#8217;s requirements included the ability to showcase samples of her work in various galleries.  She also [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.joypruitt.com" title="Joy Pruitt Photography" target="_blank"><img src="http://www.joypruitt.com/img/logo.jpg" title="Joy Pruitt Photography" alt="Joy Pruitt Photography" border="0" height="122" width="274" /></a></p>
<p>Joy Pruitt Photography is an independently-owned business run by photographer, Joy Pruitt.  Joy is located in South East Texas and specializes in doing family and event portraits.  Joy came to Halfslide Design to have her site created.</p>
<p>Joy&#8217;s requirements included the ability to showcase samples of her work in various galleries.  She also required to be able to offer her clients the ability to log-in to a password-protected proofing gallery to see and purchase photos from their photo shoots.  Finally, Joy required the ability to be able to sell stock photography from her site.</p>
<p><a href="http://www.halfslide.com/blog/wp-content/uploads/2008/10/large-admin.png" title="Joy Pruitt Admin"><img src="http://www.halfslide.com/blog/wp-content/uploads/2008/10/large-admin.thumbnail.png" title="Joy Pruitt Admin" alt="Joy Pruitt Admin" align="left" border="0" hspace="10" vspace="5" /></a>Halfslide Design was able to complete all of the requirements for Joy&#8217;s site in under four weeks.  The site includes an administrative panel that gives an administrator the ability to manage many facets of the front-end site.  An admin can add, remove, and reorder images that display on the front-page&#8217;s slideshow.  They can add new proofing and sample galleries as well as manage the photos that go with each gallery.  And finally, they can track purchases of stock and proof photos.</p>
<p>As for the front-end of the site, Halfslide Design utilized a custom-built shopping-cart that allows virtually any photo on the site to be purchased through Paypal.  When a customer purchases stock photography, they can choose from three different resolutions, pay for the photo, and then download the photo immediately after payment.</p>
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		<title>Recent Project: Liberty Dollar</title>
		<link>http://www.halfslide.com/blog/2008/05/23/recent-project-liberty-dollar/</link>
		<comments>http://www.halfslide.com/blog/2008/05/23/recent-project-liberty-dollar/#comments</comments>
		<pubDate>Fri, 23 May 2008 16:46:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/2008/05/23/recent-project-liberty-dollar/</guid>
		<description><![CDATA[
I recently got involved with a project for a client that is offering a private voluntary barter currency.  The site was designed around the desire of setting up one shell site that is easily replicable across geographic locations.  For example, the first site, Liberty Dollar Dallas, was created and the client wants to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.halfslide.com/blog/2008/05/23/recent-project-liberty-dollar/liberty-dollar/" target="_blank" rel="attachment wp-att-17" title="Private Voluntary Barter Currency"><img src="http://www.halfslide.com/blog/wp-content/uploads/2008/05/simpleheader1.jpg" alt="Liberty Dollar" /></a></p>
<p>I recently got involved with a project for a client that is offering a private voluntary barter currency.  The site was designed around the desire of setting up one shell site that is easily replicable across geographic locations.  For example, the first site, <a href="http://dallas.libertydollar.org" title="Liberty Dollar Dallas" target="_blank">Liberty Dollar Dallas</a>, was created and the client wants to be able to take that site and use it to quickly set up sites like <a href="http://austin.libertydollar.org" title="Liberty Dollar Austin" target="_blank">Liberty Dollar Austin</a>, <a href="http://tuscon.libertydollar.org" title="Liberty Dollar Tuscon" target="_blank">Liberty Dollar Tuscon</a>, etc&#8230;</p>
<p>This goal was accomplished through creating a base content management system that is completely data-driven through a backend database.  The client can manage virtually everything about the site through an administrative panel and can easily set up new sites by copying very minimal amounts of code, updating their DNS servers, and creating a new header image.  This is ideal as it requires very little interaction from me, the designer, and thus results in very little additional costs to the client.  And because the site is based on centralized code, it is very easy to maintain.  The client wins and so does the designer!</p>
<p>So check out Liberty Dollar and tell me what you think about the site.  Also look into the idea behind barter currency and see if it appeals to you as well.</p>
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		<title>The Ultimate Sin of Software Development?</title>
		<link>http://www.halfslide.com/blog/2008/04/30/the-ultimate-sin-of-software-development/</link>
		<comments>http://www.halfslide.com/blog/2008/04/30/the-ultimate-sin-of-software-development/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 16:18:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/2008/04/30/the-ultimate-sin-of-software-development/</guid>
		<description><![CDATA[One of my software developer friends recently told me that he&#8217;s leaving his company.  His reasoning behind leaving was really disturbing and I wondered if it could be considered the &#8220;ultimate sin&#8221; of software development.
He started as one of the first five developers at a local startup company and was a major part in [...]]]></description>
			<content:encoded><![CDATA[<p>One of my software developer friends recently told me that he&#8217;s leaving his company.  His reasoning behind leaving was really disturbing and I wondered if it could be considered the &#8220;ultimate sin&#8221; of software development.</p>
<p>He started as one of the first five developers at a local startup company and was a major part in designing the system.  He had input in everything from what language/frameworks to use to how the system would be layered.  He spent about two years with the company and is now leaving because, as he puts it, he no longer wants to work on the product due to the fact that the system itself is so onerous to manage.  His team has essentially built their product into a <a href="http://www.laputan.org/mud/" target="_blank">Big Ball of Mud</a>.  Rather than continuing to battle to make the project work, he&#8217;d much rather start over new at somewhere else.  And there are many companies that would give him a raise in pay to do this.</p>
<p>This reasoning struck me as just about the worse thing that a developer can do career-wise.  The company that he started with invested a large amount of time, money, and trust in him and the rest of his team.  They depended on him to create a successful product that was both profitable and maintainable.  His team failed that duty and now he&#8217;s decided to bolt because it would be too much work to re-architect the product. This leaves the company in a tremendously disadvantaged position.  They must now replace him with a new developer who will most likely require a large amount of time to come up to speed on the product.  And if the developer is any good, it is likely that he/she will leave the company as well once they discover the true condition of the product.</p>
<p>So is this truly the &#8220;ultimate sin&#8221; of software development?</p>
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		<title>New Service - Daily Deal Hosting/Management</title>
		<link>http://www.halfslide.com/blog/2008/03/31/new-service-daily-deal-hostingmanagement/</link>
		<comments>http://www.halfslide.com/blog/2008/03/31/new-service-daily-deal-hostingmanagement/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 15:06:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/2008/03/31/new-service-daily-deal-hostingmanagement/</guid>
		<description><![CDATA[Halfslide Design is proud to announce that we will soon be offering a new service for sites looking to create or update a daily deal website.  We are offering to create and customize a template-based daily deal site as well as host it for a flat fee of $50 per month.  The templatized [...]]]></description>
			<content:encoded><![CDATA[<p>Halfslide Design is proud to announce that we will soon be offering a new service for sites looking to create or update a daily deal website.  We are offering to create and customize a template-based daily deal site as well as host it for a flat fee of $50 per month.  The templatized site would look and feel similar to <a href="http://www.gamedealdaily.com/" title="Game Deal Daily" target="_blank">Game Deal Daily</a>.  Each site created and managed by Halfslide Design would feature the following:</p>
<ol>
<li> A clean, standards-based interface that is completely browser-compliant.</li>
<li>The ability to add/edit/delete/schedule products through an administrative interface.</li>
<li>An optional store that would allow that would allow the site owner to sell other products in addition to the current deal of the day.</li>
<li>If the optional store is used, we will integrate all products with Froogle and update their details (such as quantity, price, etc&#8230;) on a nightly basis so that Froogle always knows about your latest products.</li>
<li>Two rss feeds - One for listing the site with many of the deal of the day trackers like <a href="http://www.cheapofeed.com" title="Cheapofeed Daily Deal Tracker" target="_blank">Cheapofeed.com</a>.  The other rss feed is for visitors of your site to retrieve your latest deal through their own rss reader.<a href="http://www.dodtracker.com" title="Dod Tracker" target="_blank"> </a></li>
<li>Payment integration with Paypal, Authorize.net, and/or Google Checkout</li>
<li>Order management through an administrative backend.</li>
<li>Customized blog.</li>
<li>FAQ, About Us, and Contact Us page.</li>
</ol>
<p>Halfslide Design is offering a discount to the first ten sites that sign up for this service.  If you are interested in having your site created or redesigned, please <a href="mailto:peter@halfslide.com" title="Contact Peter" target="_blank">contact Peter</a>.</p>
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		<title>Deal A Day Golf - The Golfer&#8217;s Daily Deal</title>
		<link>http://www.halfslide.com/blog/2008/03/31/deal-a-day-golf-the-golfers-daily-deal/</link>
		<comments>http://www.halfslide.com/blog/2008/03/31/deal-a-day-golf-the-golfers-daily-deal/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 14:47:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/2008/03/31/deal-a-day-golf-the-golfers-daily-deal/</guid>
		<description><![CDATA[
The owners of deal a day golf recently came to me and asked me to completely redesign their daily deal site, Deal A Day Golf. Their old site had a very dark theme with lots of black and dark green which made it very tough to read.  They were also having to do much [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dealadaygolf.com" title="Deal A Day Golf" target="_blank"><img src="http://www.dealadaygolf.com/images/logo_medium.png" title="Deal A Day Golf" alt="Deal A Day Golf" border="0" height="95" vspace="20" width="500" /></a><br />
The owners of deal a day golf recently came to me and asked me to completely redesign their daily deal site, <a href="http://www.dealadaygolf.com">Deal A Day Golf</a>. Their old site had a very dark theme with lots of black and dark green which made it very tough to read.  They were also having to do much more maintenance on the site than they really wanted to.  I spent the next few weeks working with them to create their new site which has gone live in the recent weeks.</p>
<p>Their new site was built around the goal of being able to configure the site and let it run with very little attention.  I provided them with an administrative interface that lets them manage their products, schedule products to run, and set many other options on the site such as page meta and even gave them a somewhat simple store in their <a href="http://www.dealadaygolf.com/pastDeals.php" title="Deal A Day Golf Past Deals" target="_blank">Past Deals</a> section.</p>
<p>The new site also incorporates payment integrations with Paypal, Google Checkout, and Authorize.net.  Their previous site only allowed individuals to pay using Authorize.net.  Providing Google and Paypal just gives their customers that much more freedom when choosing how to pay for their products.  If you&#8217;ve never seen <a href="http://www.dealadaygolf.com" title="Deal A Day Golf" target="_blank">Deal A Day Golf</a>, check out their site and <a href="mailto:peter@halfslide.com" title="Email Peter" target="_blank">send me feedback</a> on how you like it.</p>
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		<title>Cheapofeed - Daily Deal Site Tracker</title>
		<link>http://www.halfslide.com/blog/2008/02/11/cheapofeed-daily-deal-site-tracker/</link>
		<comments>http://www.halfslide.com/blog/2008/02/11/cheapofeed-daily-deal-site-tracker/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 17:06:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/?p=12</guid>
		<description><![CDATA[
Cheapofeed.com has recently gone live in a beta version.  We are still working out a lot of the kinks in the site.  The site is unique in the way it tracks and ranks deals of the day.  The site has a list of daily-deal sites that it reviews every 24 hours.  [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cheapofeed.com" target="_blank"><img src="http://www.cheapofeed.com/images/logo.jpg" border="0" vspace="5" width="500" /></a></p>
<p><a href="http://www.cheapofeed.com" target="_blank">Cheapofeed.com</a> has recently gone live in a beta version.  We are still working out a lot of the kinks in the site.  The site is unique in the way it tracks and ranks deals of the day.  The site has a list of daily-deal sites that it reviews every 24 hours.  When it finds a new deal, it posts it in the appropriate category.  Users of the site can then vote whether they like that deal by clicking on the deal and visiting the site that is running the deal.  The more votes that the deal gets, the higher the deal is listed on the page.  In this way, sites are rewarded by running attractive deals.</p>
<p>Visit the site and let us here at Halfslide know if you find any bugs.</p>
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		<title>Daily Deal Sites</title>
		<link>http://www.halfslide.com/blog/2008/01/30/daily-deal-sites/</link>
		<comments>http://www.halfslide.com/blog/2008/01/30/daily-deal-sites/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 19:37:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/?p=11</guid>
		<description><![CDATA[Now that I&#8217;ve completed work on two successful &#8220;Deal of the Day&#8221; sites, I receive a lot of questions about them.  This post is for those out there who are weighing the possibility of building their own daily deal site.  In my opinion, daily deal sites are beneficial for several reasons:

Google loves daily [...]]]></description>
			<content:encoded><![CDATA[<p>Now that I&#8217;ve completed work on two successful &#8220;Deal of the Day&#8221; sites, I receive a lot of questions about them.  This post is for those out there who are weighing the possibility of building their own daily deal site.  In my opinion, daily deal sites are beneficial for several reasons:</p>
<ol>
<li>Google loves daily deal sites.  From all of the reading and work I&#8217;ve done with Search Engine Optimization I&#8217;ve seen how having dynamic content helps your page rank.  Google is not going to rank your site high in their listings if you haven&#8217;t changed your site in weeks. So having a new deal every day creates dynamic content and boosts your page rank.</li>
<li>A daily deal site is a great way to build a large core or regular visitors.  Many ecommerce sites would love to have visitors checking their site periodically.  If you have a daily deal site, you are providing your potential customers with a new item to purchase every day and therefore, your customers are reminded to check your site regularly.</li>
<li>Daily deal sites act as a fantastic funnel to your primary ecommerce site (if you have one).  A great example of this is <a href="http://www.hataday.com">Hataday.com</a>.  Hataday is associated with <a href="http://www.justsports.net">Just Sports</a>.  Hataday receives thousands of page visits every day and each of these visitors sees the Just Sports logo clearly at the top of the Hataday page.  Visitors, if they like what&#8217;s for sale on Hataday, can click through to visit Just Sport&#8217;s main site, creating new sales opportunities for Just Sports that were previously unavailable.</li>
<li>There are many daily deal tracking sites like <a href="http://www.cheapofeed.com">Cheapofeed</a>.com that do nothing but categorize and list the deals being offered on daily deal sites.  This is free advertising that is not generally available to most other types of ecommerce sites.  The people who regularly visit these sites are people who are very interested in buying something.  This means that when you get a hit from one of these tracking sites on your daily deal site, you already have a visitor who is primed for a sale and intends on buying something.</li>
</ol>
<p>All in all, producing a daily deal site is well worth the expense in time and money.  They can be designed so that they can be managed with minimal effort and provide a vast array of benefits.  If you are interested in having a daily deal site created and managed by Halfslide Design, <a href="mailto:peter@halfslide.com">contact us here</a>.</p>
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		<title>Storage Strategies Now - ssg-now.com</title>
		<link>http://www.halfslide.com/blog/2007/12/21/storage-strategies-now-ssg-nowcom/</link>
		<comments>http://www.halfslide.com/blog/2007/12/21/storage-strategies-now-ssg-nowcom/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 15:42:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/?p=10</guid>
		<description><![CDATA[
I recently finished a site for Storage Strategies Now, an industry analyst firm that provides reports and commentary on the technology market.  There&#8217;s not much to the site itself other than the fact that it was created using php and it uses Adobe&#8217;s Contribute technology to allow the client to make updates to the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ssg-now.com"><img src="http://www.ssg-now.com/img/ssglogo.jpg" title="storage strategies now" alt="storage strategies now" border="0" height="93" width="313" /></a></p>
<p>I recently finished a site for <a href="http://www.ssg-now.com">Storage Strategies Now</a>, an industry analyst firm that provides reports and commentary on the technology market.  There&#8217;s not much to the site itself other than the fact that it was created using php and it uses Adobe&#8217;s Contribute technology to allow the client to make updates to the site themselves.  I basically put together the layout and used php includes to include small pages of content that the client can update.  This gives the added benefit of allowing the client to update the content on the site without having to worry about disturbing the general layout.  Very cool technology.</p>
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		<title>After Our Day - Online Honeymoon Registry Site</title>
		<link>http://www.halfslide.com/blog/2007/10/19/after-our-day-online-honeymoon-registry-site/</link>
		<comments>http://www.halfslide.com/blog/2007/10/19/after-our-day-online-honeymoon-registry-site/#comments</comments>
		<pubDate>Fri, 19 Oct 2007 13:49:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/?p=8</guid>
		<description><![CDATA[
After Our Day is an online honeymoon registry that I&#8217;ve created that allows couples to set up a wedding registry that will apply to their honeymoon.  An honeymoon registry works exactly like any regular wedding gift registry.  The only difference is that wedding guests can purchase things like &#8220;10,000 Miles of Airfare&#8221; for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.afterourday.com" target="_blank" title="Free Honeymoon Registry"><img src="http://www.halfslide.com/blog/wp-content/uploads/2008/05/simpleheader.jpg" alt="After Our Day" /></a></p>
<p>After Our Day is an online honeymoon registry that I&#8217;ve created that allows couples to set up a wedding registry that will apply to their honeymoon.  An honeymoon registry works exactly like any regular wedding gift registry.  The only difference is that wedding guests can purchase things like &#8220;10,000 Miles of Airfare&#8221; for your honeymoon instead of getting you that fancy new Cuisinart. The goal with this site is to provide a free way for couples to earn money for their honeymoon.  The site will be completely free to use and would (hopefully) be self-supporting using ads.</p>
<p>I&#8217;m still working on a lot of the user admin stuff, but hope to have it open to the public by the end of the year.  Feel free to leave any comments on the idea of the site and how you like the layout currently.</p>
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		<title>Hataday.com completed</title>
		<link>http://www.halfslide.com/blog/2007/09/05/hatadaycom-completed/</link>
		<comments>http://www.halfslide.com/blog/2007/09/05/hatadaycom-completed/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 21:07:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.halfslide.com/blog/?p=7</guid>
		<description><![CDATA[
I recently finished work on hataday.com for a client at JustSports.net.  The site functions similarly to  Shirtaday in that a new item is put up for sale every single day and only a limited number are available.  It&#8217;s all based on the woot.com business model.  The only difference with this site [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hataday.com"><img src="http://www.hataday.com/img/logo.jpg" border="0" height="95" width="500" /></a></p>
<p>I recently finished work on <a href="http://www.hataday.com" target="_blank">hataday.com</a> for a client at <a href="http://www.justsports.net" target="_blank">JustSports.net</a>.  The site functions similarly to  <a href="http://www.shirtaday.com">Shirtaday </a>in that a new item is put up for sale every single day and only a limited number are available.  It&#8217;s all based on the woot.com business model.  The only difference with this site is that there is no price decline with each item that is purchased.  This makes sense as the hats are all pre-ordered so there is no cost decline as with t-shirts.</p>
<p>The site was my first interaction with <a href="http://www.authorize.net">authorize.net</a>.  Overall, I would say that they have a strong product offering.  Their developer integration documentation is very rich and their example code covers just about everything you will need to do a full integration.  I wasn&#8217;t pleased with all the hoops you have to jump through to get started with them though.  For example, in order to get a developer account, you have to basically send them an email and they will get back to you in a day or two.  With paypal and google, all you do is create an account through their websites and you are off and running.  Much simpler and allows you to do everything you need to do without getting help from their support teams.</p>
<p>There weren&#8217;t too many suprises with this site and it looks to be a really good front-end for justsports.net.  Let&#8217;s hope they can get some traffic flowing to the site through all of the deal of the day sites so that they can be successful.</p>
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