An article in the Austin Business Journal today, Daily Deals for Austin Moms website in the works, talks about a new daily deal e-commerce website opening here in Austin. This article demonstrates what I’ve been telling my clients for years, daily deal sites are a great way to reach out to a broad customer base and keep them coming back. These types of sites continue to pop up on the web selling anything from baby products to custom jewelry.
The new trend seems to be targeting sites for geographic locations such as cities or social networks. Sites such as Groupon sell coupons from retailers in cities such as Austin, Denver, Atlanta, and Baltimore. While the audience is constricted more than what you would expect for a national or international site that sells products from a specific category, I believe that you can reach a broader type of customer and you can take advantage from social networks as friends tell their local network about the deals they’ve seen through tweets or posts on facebook.
It’s interesting to see these types of sites pop up. If you are reading this and are interested in discussing a daily deal site with us, please contact us through our contact form or send an email to info@halfslide.com. We’d be happy to discuss your project and even just answer some questions you might have about a daily deal site.